Catherine Balavage – Frost Magazine

Actor, Writer, Author, Editor of Frost Magazine. Listed by The Herald as one of the Top 50 Young Film & TV Stars – tinyurl.com/zsss58a.

WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING?

I always loved magazine and media. In 2010 Frost Magazine was launched. An online lifestyle magazine. It became successful very quickly and has given me so many amazing experiences.

WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?

It varies greatly. It mostly work around my toddler. I am lucky that I work from home, but it can also be stressful as I am constantly trying to do everything. The upside is that I have become incredibly productive. I get everything done and I get it done quickly.

WHAT’S YOUR WORK SETUP LOOK LIKE?

Macbook, iPhone, post-it notes and a notepad.

WHAT DO YOU DO OR GO TO GET INSPIRED?

I don’t have time to wait for inspiration. I have too much to get done.

WHAT’S YOUR FAVORITE PIECE OF WRITING OR QUOTE?

So many. I love quotes and I read a lot. ‘Nothing will work unless you do’ by Maya Angelou is a particular favourite.

WHAT IS THE PASSIONATE PROBLEM YOU ARE TACKLING AT THE MOMENT?

Monetisation.

IS THERE A PRODUCT, SOLUTION OR TOOL THAT MAKES YOU THINK IT IS A GOOD DESIGN FOR YOUR DIGITAL PUBLISHING EFFORTS?

Good question, but I cannot think of anything. Except hard work and being forward-thinking. Keeping ahead of what is happening in the industry. Finding good stories and sharing them with people. Building relationships. All of that stuff.

ANY ADVICE FOR AMBITIOUS DIGITAL PUBLISHING AND MEDIA PROFESSIONALS JUST STARTING OUT?

Always look for the next thing. Always be on the lookout for opportunity. Do not let people take advantage of you. Expect to be paid if people can afford it. Work hard but do not burn yourself out. If you cannot find a way in then create your own opportunities. Most of all: do it because you love it, and if you stop loving it, go and do something else.