Adrian Welch is editor of e-architect.co.uk. For thirteen years he was an architect – in Aberdeen, Manchester, London, Cambridge, Hong Kong, and Edinburgh.
WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING?
I wanted to share knowledge about architecture in my city (Edinburgh, Scotland), that would date easily if in the standard book format typical up until that time (way back in 2000!).
WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?
My work comes from the inbox initially, selecting news stories and doing admin. Once we select news items we then process them and post online one by one. We also go looking for news and occasionally sift other websites to see we have the key news items for our readers.
WHAT’S YOUR WORK SETUP LOOK LIKE?
We use WordPress, fastStone resizer for images and outlook for e-mails.
WHAT DO YOU DO OR GO TO GET INSPIRED?
Travel. I like to visit key buildings across the world and also enjoy analysing how cities work.
WHAT’S YOUR FAVORITE PIECE OF WRITING OR QUOTE?
I recently read a book called ‘Cities are Good for You’ that essentially says without migration to cities we will not be able to tackle climate change in time, quite controversial but the facts seem to speak for themselves that critical mass and efficiency of cities can reduce pollution though it seems counter-intuitive.
WHAT IS THE PASSIONATE PROBLEM YOU ARE TACKLING AT THE MOMENT?
Climate change, namely how can the construction sector do its bit to reduce carbon emissions and generally use less material, production and create less waste and pollution.
IS THERE A PRODUCT, SOLUTION, OR TOOL THAT YOU THINK IS A GOOD MATCH FOR YOUR DIGITAL PUBLISHING EFFORTS?
Yes, WordPress. We switched from Joomla about 4 years ago and it is a big improvement though not perfect. It allows a much more effective publishing regime where topicality is easily allowed to thrive.
ANY ADVICE FOR AMBITIOUS DIGITAL PUBLISHING AND MEDIA PROFESSIONALS JUST STARTING OUT?
Focus on taxonomy first then create publishing borders from the start ie have a realistic idea of what you will publish in terms of typological and geographical limitation.