What’s happening:

Belgium-based content marketing start-up StoryChief gained big with €1 million of investment capital from a variety of sources — which will help it reach its goal of becoming the central content hub for businesses.

 

Why it matters:

The comprehensive StoryChief platform was born out of the co-founders’ desire to cure the epidemic of clickbait and cheap content marketing. Its cloud content software helps companies who want to build out their content marketing strategy by cutting time and production costs, and publishing multichannel with just one click.

It is marketed to startups, SEO marketers and editorial teams who want to increase their reach, allowing for collaboration between team members, content approval, cross-posting to blogs and social media capabilities. It also has a unique matchmaking component to help its customers find freelance writers.

 

Digging Deeper:

“We want businesses to produce thoughtful content and share their valuable insights with the world,” says StoryChief co-founder and CEO Valeri Potchekailov.

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