Digital Analytics

Your job is to provide insightful and holistic approaches/solutions towards achieving growth outcomes. Digital analytics brings to life the consumer journey of your audience and the pain points or positive experiences that they might be experiencing whilst on your owned media platform.

Segmentation, funnel analysis, cohort analysis, convergence analytics, campaign measurement setup, troubleshooting and more; unlock of the potential of your visitor through digital analytics tips, case studies, and frameworks for measuring, optimizing and nurture your existing digital publishing campaigns.

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 February 2 | 2 PM ET 

what makes up high-quality content and how to measure content effectiveness

February office hours will cover everything content-related for digital publishers. We will discuss how to produce high-quality content, what users see as high-quality content, how to consistently track your content’s performance, and more.

jeff coyle

Jeff Coyle | Co-founder, Chief Strategy Officer | MarketMuse

vahe arabian

Vahe Arabian | Founder | SODP


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