Who Makes Up Gen Alpha?

Born between 2010 and 2025, Generation Alpha is the successor to Generation Z and are primarily the children of millennial parents. In the US alone, a new Gen Alpha baby is born every 9 minutes in the US alone, with predictive data showing that they will outnumber the Baby Boomers within four years. This technologically infused demographic will be the first to grow up with AI, social media, robotics, and mobile devices fully integrated into their daily lives.As a result, they will be not just digitally literate but technologically savvy. Many of them will live to see the 22nd Century; they will stay in education longer and will be the most materially endowed generation to date. Already making up 1 in 7 people globally, this new generation is growing up in a world of increasing individualization and customization. They can have their name printed onto a book, a doll, or a jar of vegemite if they so desire it. They have buying power and influence well beyond their years and are already shaping the way we build businesses.

Startseite ▸ Social Media ▸ Generation Alpha und Social Media: Was Publisher wissen müssen

Generation Alpha und Social Media: Was Publisher wissen müssen

14. Oktober 2021

Rebekka Mai

Rebekka Mai

Tatsache geprüft von Vahe Arabian

Vahe Arabian

Gründer und Chefredakteur des Digital Publishing. Meine Vision ist es, Fachleuten für digitales Publishing und Medien eine Plattform zu bieten, um zusammenzuarbeiten und ihre Bemühungen zu fördern. Meine Leidenschaft ist es, Talente zu entdecken und… Mehr erfahren

Bearbeitet von Vahe Arabian

Vahe Arabian

Rebekka Mai

Bec May ist Redakteurin und Inhaltsspezialistin bei SODP. Seit ihrem Abschluss an der Southern Cross University, wo sie einen Doppelstudiengang in kreativem Schreiben absolvierte,... Weiterlesen

Von der Geburt von Facebook im Jahr 2004 bis zur neueren Einführung von Apps zur Erstellung von Videoinhalten wie YouTube, TikTok und Instagram kann es sich manchmal so anfühlen, als ob sich unser Leben um diese soziale Welt dreht.

Die Datenanalyse zeigt jedoch, dass jede Generation, von den Babyboomern über die Millennial-Eltern bis hin zu den Digital Natives der jüngeren Generation, unterschiedlich mit sozialen Medien interagiert.

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