Content strategy and audience development go hand in hand with building an editorial brand. So what are the approaches, strategies and case studies for targeting your audience/s with the right message at the right time? Read the content news and content strategy resources for publishers.
Erin Brenner. Founder of Right Touch Editing and Copyediting. A dyed-in-the-wool New Englander and all-around language maven. WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING? My first exposure to digital publishing was working as a copyeditor for a website published news and articles on digital marketing back in 2000. The articles were written by digital marketers, […]
When you hear the term ‘content distribution’, many people assume it is about seeding content on multiple platforms and trying to get people back to an end destination i.e. your website. This is the old way of thinking and it really comes down to making content as a standalone product which can be used to […]
Thanks to PopSugar, Snapchat users will soon be able to easily shop the items they see in Snapchat stories. The media company developed Emoticode, an e-commerce app for Snapchat that their brand ShopStyle will be the first to use The quest to monetize Snapchat Exciting changes have been taking place at Snapchat; as SODP recently […]
Since June 2015, The Washington Post has leveraged a cutting-edge tool that lets it get reporters into places standard press credentials won’t work. During the 2016 Presidential campaign, the Post was even able to bypass Donald Trump’s notorious ban on certain media by sending freelance stringers into rallies and meetings to get first-hand accounts of […]
Digital Publishers have for several years tried to quantify and improve audience engagement using a single ‘golden metric’, however, according to a recent study from Parsely (with 130 respondents), measuring the success of this factors multiple metrics the strongest being shares through creating unique content on social media (also known as social media curation). Following […]
Streaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices — desktop/laptop computers, mobile devices, and tablets — each are growing their share. The findings of this research can be found in RealityMines recent press release: Streaming TV and video content is […]
For those who don’t know, Delish.com is a food-related editorial destination, with content focusing on recipes, party food, cooking guides, dinner ideas and more. Launched in 2006, Hearst has since March 2015 relaunched the website under the helm of site Director Joanna Saltz, and it has since never gone back. Hearst reports “that the site […]
It’s the question you’ve all asked at one time or another: “How do I make a viral video?” You might think the answer to this question is usually “Dumb luck”. You will obviously have an idea about the type of content that’s popular – maybe it taps into trending issues, or is particularly controversial or […]
According to a new study from the Pew Research Center, young people prefer reading the news over watching it. When asked how they prefer to get their news, 42 percent of those aged 18 to 29 said “reading,” versus 38 percent who “watch,” and just 19 percent who would rather “listen.” The study also showed […]
Rogers Media is shutting down the print editions of Flare, Sportsnet, MoneySense and Canadian Business, and will only be available online as of 2017. They are also scaling back on Maclean’s magazine and only publishing it once a month, while Chatelaine and Today’s Parent will appear in print six times a year. The shift in Rogers Media content […]
As a publisher, you have one job – to write catchy content that makes people want to read what you have to say. Even the best writers can struggle with catching the attention of those in the world around them. Why do you ask? Most of the time, the problem lies in the headline. If […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
