What’s Happening:
Historic Disney has become a content powerhouse, dominating the family entertainment genre. The company unveiled specifics about its forthcoming streaming service, Disney+, the most anticipated offering from the veteran conglomerate due to launch in November 2019.
Why it Matters:
The first news about Disney’s launch of streaming entertainment was first announced in April. Consumer marketing will begin in August, with Disney’s D23 fan club being given the first opportunity to subscribe. CEO Robert Iger said that Disney+ streaming would be the most important product launched during his tenure in upper management at the company.
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