Snapchat

Snapchat is a multimedia messaging app. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users’ “Stories” of 24 hours of chronological content, along with “Discover”, letting brands show ad-supported short-form content.

How the Yolo app is toppling Snapchat

What’s Happening: The new app, Yolo, has topped the charts as a viral hit. Since its release on May 2, 2019 Yolo has been downloaded approximately five million times and has held the top spot in the iTunes App Store for 10 days in a row. Why it Matters: Yolo’s popularity stems from teens and […]

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