WHAT LED YOU TO START WORKING IN THE MEDIA INDUSTRY? Unfortunately, I didn’t quite get the long-term career
LiveIntent commissioned research finds 87% of publishers and marketers are actively invested in email and 94% are prioritizing
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising
WHAT LED YOU TO START WORKING IN MARTECH INDUSTRY? The first decade of my career I worked in
Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But,
Global UX (user experience) requires vital considerations when launching an OTT app worldwide. The first will be to
Monetizing your streaming content by boosting ad value can be challenging to navigate in a world that is
Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of
HOW CAN PUBLISHERS LEVERAGE PANELS TO UNDERSTAND CONSUMER BEHAVIOR AND BETTER SERVE THEIR ADVERTISERS IN THE COOKIELESS FUTURE?
Mark Zohar, President and Chief Operating Officer at Viafoura talks to your host Vahe Arabian of State of
Added Revenue Without Added Effort If there was a way to increase your paid subscriptions by 10-30%, wouldn’t
The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation
Everyone is still talking about the death of third-party cookies, but the conversation is shifting. While publishers, advertisers,
Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable
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Publisher SEO
Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.
