What’s Happening: Since the advent of smart phone texting and social media, those cute, popular little content emojis have become a cultural phenomenon, with new ones constantly being developed. According to Adobe’s first ever Emoji Trend Report, those cartoon-like images have evolved to become an important piece of the digital marketing puzzle. Why it Matters: […]
What’s Happening: The June/July 2019 issue of Global Ad Trends from WARC Data reveals recent developments in social media, primarily the slowdown of ad revenue and user growth among platforms while spending is up, and continued issues of trust and security with social media networks. Why it Matters: Digital paywalls have grown in popularity, reaching […]
What’s Happening: Facebook Watch was launched globally less than a year ago, and in that time has built an audience of more than 720 million people monthly and 140 million people daily who spend at least one minute in Watch. The Facebook newsroom caught us up with some of the accomplishments and growth of […]
What’s Happening: As voice technologies grow in popularity, they are likely to move beyond home and personal use to become embedded in every aspect of consumers’ lives. The Reuters Institute for the Study of Journalism took a look and how these devices are currently being used, and their potential for news in the future. […]
What’s Happening: The new app, Yolo, has topped the charts as a viral hit. Since its release on May 2, 2019 Yolo has been downloaded approximately five million times and has held the top spot in the iTunes App Store for 10 days in a row. Why it Matters: Yolo’s popularity stems from teens and […]
What’s Happening: At The New York Times, a bot was built and then re-tuned that allowed writers and editors to monitor Reddit conversations around their content, get real-time feedback from the community and even join the conversation. The tool alerted the newsroom via a Slack channel. Why it Matters: Reddit community conversations can be an […]
What’s Happening: Innovations in podcasting are happening at a rapid pace — new technologies such as smart speakers, AirPods and connected cars have made it easier than ever before for consumers to stream audio. There are currently more than 700,000 free podcasts available on the market, with thousands more being launched each week. Why it […]
What’s Happening: One year after the European Union introduced the General Data Protection Regulation (GDPR) law, how has the impact of it and digital privacy affected news publishers? Why it Matters: Designed to update the privacy rights of internet users and ensure that organizations are transparent and responsible when handling customer’s personal information, GDPR went […]
What’s Happening: More than ever, events that take place across the globe have a major effect on our own countries and immediate communities. The world has become our own backyard, but despite the reach of global media brands, international news is still strongly shaped by national borders. Transnational news reporting is needed to forge a […]
What’s Happening: Facebook has announced two rankings updates based on surveys it’s conducted, to make the News Feed more personal and connect people to posts they find most relevant. It’s not about the amount of time people spend on the social media platform that matters the most, but rather the quality of time spent. Why […]
What’s Happening: The Spotify-owned online music studio, Soundtrap, is poised to become a major part of the company’s growing interest in podcasts. Soundtrap for Storytellers was just launched to address the needs of podcast creators. Why It Matters Soundtrap for Storytellers is a cloud-based podcast creation platform with numerous advanced features such as the ability […]
What’s Happening: Changed context and new dimensions are the hallmark of today’s digital age, and every online storyteller must master them. Ezra Eeman, head of EBU Digital, demonstrated the eight dimensions of this new media landscape with his eight-year-old daughter, browsing YouTube clips on the family iPad. Why It Matters Eeman’s daughter, Haru, is half […]
What’s Happening: As legacy news revenues continue to decline and large technology companies like Google, Facebook and Apple taking the lion’s share of digital advertising revenues, pay models have become an increasingly important part of the business of digital news. Why It Matters Newspaper subscription models are slowly increasing, but most news outlets still […]
What’s Happening: With the 2019 Digital Content NewFronts week recently concluding, many key moments and events stand out as the most memorable. Here is a breakdown of some of those takeaway moments from AdWeek. Sign in to your account to read the rest Purchase your SODP membership
What’s Happening: Newscene just launched in beta for its new service that makes it simple for publishers to build a revenue-generating membership program without writing a single line of code. The goal, quite simply, is membership made simple. Why It Matters: Publishers pivoting to reader revenue is no less than a revolution. But it requires […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
