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    Member Content

    nft

    What Do NFT’s Mean For Publishers?

    The latest technology and cryptocurrency buzz is NFTs, or “non-fungible token.” Non-fungible means that it is not able to be traded or replaced with something else, typically of the same value. Unlike money, in which large bills can be replaced with smaller bills equaling the same value, NFT’s have unique properties — a string of […]

    recording podcast

    Guide to Remotely Recording a Podcast

    There may be no better time than the present to have a podcast as part of your digital content strategy. One of the most important considerations when it comes to successful podcasting is episode recording. After all, if you aren’t able to end up with a quality podcast recording that your audience can listen to […]

    five content formats

    5 Content Formats Digital Publishers Can Try In 2021

    As digital publishers, we are always looking for new and innovative content formats to reach our readers and potential new audiences. Here are five to try this year. Enjoying this article? Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. Not only will […]

    Clubhouse

    Clubhouse: The New Kid on the Block

    Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it grown so fast, and how can digital publishers use Clubhouse effectively to build and engage a network of new audiences? What is Clubhouse? Clubhouse is the world’s first (and so […]

    independent journalism

    The Rise of Independent Journalism and The Future of Content Creators

    Declining ad revenues. Increased competition for subscribers. Fake news. Information overload. Dominance of social media platforms. Distrust of the media. These factors have been playing out on the media stage over the past few years, creating an extremely blurred line between content and journalism — as well as concern over the future of true, objective, […]

    holiday monetization strategies

    Holiday Monetization Strategies

    The end-of-year holiday season is a boon for digital business and spending, and this year looks to be even more so. With the COVID-19 pandemic, more people throughout the year have been relying on the Internet shopping for all of their needs. Google Ads reports that this year’s holiday shopping began even earlier than usual, with 25% […]

    pubisher ad alliances

    Publisher Ad Alliances

    Digital publisher advertising revenue has been in decline, particularly hard hit by the COVID-19 pandemic as advertisers began canceling accounts or drastically scaling back. Publishers have pivoted to other revenue models and made tweaks to their own ad monetisation strategies in response. One model that many publishers have increasingly looked to is that of advertising […]

    mobile video consumption

    2021 Mobile Video Consumption Tech Trends

    For two-thirds of people around the world, video is the number-one source of information — and more than 75% of all video viewing is done on mobile. Just take a moment to let that sink in. Two out of three people go to videos for information first and do so largely on their mobile devices. […]

    tik tok revolution big

    The TikTok Revolution and How Publishers Can Monetize It

    The Chinese social media platform TikTok has exploded since it emerged on the scene in late 2016. After it became available worldwide in 2018, the video-sharing network rapidly gained popularity. In 2019, TikTok brought in between $200-300 million USD globally and by October 2020, the app surpassed two billion mobile downloads—making it the seventh most […]

    e commerce and monetization

    E-commerce and Monetization Opportunities for Digital Publishers

    Today’s digital publisher needs a variety of revenue streams. For many, though advertising remains a monetization pillar, it has been in a steady decline. Subscriptions or memberships are also generally a strong monetization strategy. But as the need to diversify revenue methods continues to grow, many publishers are looking at new strategies — such as […]

    access tool kit

    Access To Your Toolkit Offers

    Hi everyone, Please do make sure you take advantage of your membership with these cool offers from our growing list of partners:…   Enjoying this article? Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. Not only will you receive access to in-depth, […]

    reading news and pandemic

    How to Read Coronavirus News and Learn What You Actually Need to Know About Staying Safe in the Pandemic

    With COVID-19, a news story that may be 100% accurate can still unintentionally mislead readers about the greatest threats of the pandemic. The unintended outcome results from a lesson taught to every journalism student: Use “real people” to “humanize” the news. The “real person” in COVID-19 stories may be a mom concerned about her child getting sick […]

    Mobile magazine app

    Mobile Magazine App On Android Or iOS – What’s Better?

    Mobile magazine app on Android or iOS – what’s better? Publishers who decide to distribute their content on mobile devices are probably asking themselves this question more than once. There is no universal answer – it lies in readers’ individual preferences and data analytics. How to get to this information? What should you consider when choosing an app for […]

    defining your taxonomisation

    Defining Your Taxonomisation

    The SEO & Publishing podcast dives into the most important issues facing publishers in SEO, content strategy, tech & media trends today. With your host Vahe Arabian, we answer the common questions making actionable takeaways fun and enlightening. In this brand new podcast, your host Vahe Arabian gives advice about the best way you may […]

    How the Coronavirus Has Impacted SEO and Content Publishing

    How the Coronavirus Has Impacted SEO and Content Publishing

    The SEO & Publishing podcast dives into the most important issues facing publishers in SEO, content strategy, tech & media trends today. With your host Vahe Arabian, we answer the common questions making actionable takeaways fun and enlightening. In this brand new podcast your host Vahe Arabian talks about the ways Coronavirus is impacting SEO […]

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    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.