The latest technology and cryptocurrency buzz is NFTs, or “non-fungible token.” Non-fungible means that it is not able to be traded or replaced with something else, typically of the same value. Unlike money, in which large bills can be replaced with smaller bills equaling the same value, NFT’s have unique properties — a string of […]
There may be no better time than the present to have a podcast as part of your digital content strategy. One of the most important considerations when it comes to successful podcasting is episode recording. After all, if you aren’t able to end up with a quality podcast recording that your audience can listen to […]
As digital publishers, we are always looking for new and innovative content formats to reach our readers and potential new audiences. Here are five to try this year. Enjoying this article? Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. Not only will […]
Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it grown so fast, and how can digital publishers use Clubhouse effectively to build and engage a network of new audiences? What is Clubhouse? Clubhouse is the world’s first (and so […]
Declining ad revenues. Increased competition for subscribers. Fake news. Information overload. Dominance of social media platforms. Distrust of the media. These factors have been playing out on the media stage over the past few years, creating an extremely blurred line between content and journalism — as well as concern over the future of true, objective, […]
The end-of-year holiday season is a boon for digital business and spending, and this year looks to be even more so. With the COVID-19 pandemic, more people throughout the year have been relying on the Internet shopping for all of their needs. Google Ads reports that this year’s holiday shopping began even earlier than usual, with 25% […]
Digital publisher advertising revenue has been in decline, particularly hard hit by the COVID-19 pandemic as advertisers began canceling accounts or drastically scaling back. Publishers have pivoted to other revenue models and made tweaks to their own ad monetisation strategies in response. One model that many publishers have increasingly looked to is that of advertising […]
For two-thirds of people around the world, video is the number-one source of information — and more than 75% of all video viewing is done on mobile. Just take a moment to let that sink in. Two out of three people go to videos for information first and do so largely on their mobile devices. […]
The Chinese social media platform TikTok has exploded since it emerged on the scene in late 2016. After it became available worldwide in 2018, the video-sharing network rapidly gained popularity. In 2019, TikTok brought in between $200-300 million USD globally and by October 2020, the app surpassed two billion mobile downloads—making it the seventh most […]
Today’s digital publisher needs a variety of revenue streams. For many, though advertising remains a monetization pillar, it has been in a steady decline. Subscriptions or memberships are also generally a strong monetization strategy. But as the need to diversify revenue methods continues to grow, many publishers are looking at new strategies — such as […]
Hi everyone, Please do make sure you take advantage of your membership with these cool offers from our growing list of partners:… Enjoying this article? Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. Not only will you receive access to in-depth, […]
With COVID-19, a news story that may be 100% accurate can still unintentionally mislead readers about the greatest threats of the pandemic. The unintended outcome results from a lesson taught to every journalism student: Use “real people” to “humanize” the news. The “real person” in COVID-19 stories may be a mom concerned about her child getting sick […]
Mobile magazine app on Android or iOS – what’s better? Publishers who decide to distribute their content on mobile devices are probably asking themselves this question more than once. There is no universal answer – it lies in readers’ individual preferences and data analytics. How to get to this information? What should you consider when choosing an app for […]
The SEO & Publishing podcast dives into the most important issues facing publishers in SEO, content strategy, tech & media trends today. With your host Vahe Arabian, we answer the common questions making actionable takeaways fun and enlightening. In this brand new podcast, your host Vahe Arabian gives advice about the best way you may […]
The SEO & Publishing podcast dives into the most important issues facing publishers in SEO, content strategy, tech & media trends today. With your host Vahe Arabian, we answer the common questions making actionable takeaways fun and enlightening. In this brand new podcast your host Vahe Arabian talks about the ways Coronavirus is impacting SEO […]
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State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
