Kris is a Certified Content Marketing Specialist with a degree in languages, and too many years of experience in marketing and media to mention.\r\n\r\n \r\nWHAT LED YOU TO START WORKING IN DIGITAL\/MEDIA PUBLISHING?\r\nWith any career choice, you have to find your passion. If you don\u2019t love what you do, why are you doing it? I\u2019ve been lucky.\r\n\r\nI grew up in the traditional print world, and digital publishing is the natural progression from those traditions. I studied languages and have worked in Marketing in one form or another right from the start. I\u2019m right where I\u2019m supposed to be.\r\n\r\n \r\n\r\nWHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?\r\n\r\nB2BNN has a \u201cremote\u201d working team, but we touch base in one form or another every day. Geographically we\u2019re fairly close, but working this way takes discipline.\r\n\r\nLike most people, I start the day with coffee. While it\u2019s brewing I\u2019m firing up the laptop and checking social media.\r\n\r\nTo manage the chaos of editorial submissions, social media, and client projects, I try to have set blocks of time for each (but let\u2019s face it that doesn\u2019t always work). People tend to hastily answer emails without spending time consciously crafting responses, or get quickly distracted by the sheer volume of content out there. It\u2019s easy to go down those black holes.\r\n\r\nMy focus remains primarily on the customer, so in order to dedicate my time to them, the rest needs to be compartmentalized and organized.\r\n\r\n \r\n\r\nWHAT\u2019S YOUR WORK SETUP LOOK LIKE?\r\n\r\nI have an app routine I open every morning: Outlook, CoSchedule, SqueezeCMM, Google Analytics, and WordPress, Scribblepost, as well as client portals.\r\n\r\n \r\n\r\nWHAT DO YOU DO OR GO TO GET INSPIRED?\r\n\r\nOne would think spending time in digital publishing and media I\u2019d want to turn off the laptop at the end of the workday, but I spend time writing. Over the past few months, I\u2019ve been working on a film noir style murder mystery and was just recently inspired to write what basically amounts to my Marketing memoirs.\r\n\r\nWhen not writing, I\u2019m traveling, taking pictures, or just enjoying some downtime for a walk in the park with the dog to clear my head.\r\n\r\n \r\n\r\nWHAT\u2019S YOUR FAVORITE PIECE OF WRITING OR QUOTE?\r\n\r\n\u201cDon\u2019t seek perfection. Seek balance. Seek consistency. Seek justice. Seek passion. Seek a cause for humanity, and your life shall have meaning.\u201d Dr. Derreck Kayongo\r\n\r\n \u201cConfidence is going after Moby Dick in a rowboat, and taking tartar sauce with you.\u201d Zig Ziglar\r\n\r\n\u201cIf you\u2019re the smartest person in the room, you\u2019re in the wrong room.\u201d Confucius\r\n\r\nBasically, find your passion, have the confidence to pursue it, and learn from others.\r\n\r\n \r\n\r\nWHAT IS THE PASSIONATE PROBLEM YOU ARE TACKLING AT THE MOMENT?\r\n\r\nAll things MarTech. \r\n\r\nThere are disparate views on whether artificial intelligence will aid us, or take the human factor out of the equation. We see this every day from all corners. Should we be afraid, or should we embrace technology? Are there so many newcomers to MarTech that we\u2019ll just see more and more acquisitions of the smaller start-ups? How does a business buyer know what will work best for them? If they don\u2019t have the human bandwidth is tech the way to go?\r\n\r\nWe are passionately tackling this with a new Marketing Ops offering; research, analytics, CRM, content and comms, all rolling into lead gen. Ultimately the customer wants more revenue, but those questions above may be crippling.\r\n\r\n \r\n\r\nIS THERE A PRODUCT, SOLUTION, OR TOOL THAT YOU THINK IS A GOOD MATCH FOR YOUR DIGITAL PUBLISHING EFFORTS?\u00a0\r\n\r\nI couldn\u2019t function without SqueezeCMM for content taxonomy. It may sound like a shameless plug because it\u2019s our sister company, BUT we can see in real time what\u2019s really going on. We know which topics are trending, which features resonate with our audience, which contributors are on point, and even which customer campaigns are tracking, by channel.\r\n\r\nIt helps us to know where our audience is, and what they\u2019re reading. If something isn\u2019t working, we can pivot quickly.\r\n\r\n \r\n\r\nANY ADVICE FOR AMBITIOUS DIGITAL PUBLISHING AND MEDIA PROFESSIONALS JUST STARTING OUT?\r\n\r\nIf you\u2019re a writer: know the publication. \r\n\r\nAll publishers have submission guidelines that include desired formatting, the topics they\u2019re most interested in, as well as their editorial calendar so you know when to send. Find out if they accept unsolicited submissions. If they don\u2019t, don\u2019t waste your time. If they do, don\u2019t demand publication for your work. Before you spend your valuable time writing send pitches to those that accept them (not just one line, but a topic and how you plan to explore it).\r\n\r\nIf you\u2019re an entrepreneur and want to start your own publishing business: research. \r\n\r\nResearch the competition, the contributors, find the gaps, and find funding. Find a mentor.