Publisher growth tactics for election season | WEBINAR
Content creators are an integral part of the modern digital ecosystem. Responsible for entertaining, educating and influencing, these individuals have given birth to the creator economy. A social media content creator manages social media accounts, creates content, writes copy, fine-tunes images, manages the community, monitors metrics, and reports on performance for their clients or employers. […]
Despite what many consumers may believe, digital content isn’t free. Producing great articles, blogs, videos, and podcasts takes time and money; digital publishers must find ways to recoup these costs. There are several ways to recoup that cost, though digital subscriptions and advertising remain the most popular. Ads allow the audience to enjoy “free” access […]
The digital publishing industry has grown in leaps and bounds since the first document was digitized slightly more than half a century ago. Since Project Gutenberg released a digital version of the US Declaration of Independence in 1971, the digital publishing market’s value grew to $186.8 billion in 2022 and is projected to climb to […]
Enjoying success as a digital publisher requires staying ahead of evolving audience interests and mastering new technologies. One such technology is the headless content management system (CMS), which opens the door to omnichannel content delivery at a time when audience fragmentation means it’s harder to reach people with a single offering than ever before. Decoupling […]
Write your intro last. That was the advice I received from a senior colleague at the start of my career and, after reading The Verge’s latest article on the ills of the SEO industry, I was immediately reminded of its value. You might have already read Amanda Lewis’ lengthy article last week (or the couple […]
A quick look at the global economic situation reveals that monetization diversity remains as sound a strategy for publishers as ever. Before the Israel-Hamas war, the outlook for the global economy was middling, with the OECD projecting that growth would slow next year amid persistent core inflation. Now, however, the World Bank has just warned that […]
Manavdeep Singh founded PubLive to provide publishers with a modern CMS designed to help them overcome more of their daily challenges. Digital publishing is a complex endeavor characterized by diverse disciplines that players must master to taste success. Creating great content without a fully flexible and responsive search engine optimization (SEO) strategy isn’t good enough. […]
Between information abundance and falling attention spans, how should publishers prepare to engage future audiences? This is a pressing question as technologically driven changes in media habits become increasingly apparent. Social media and mobile devices now deliver an endless buffet of bite-sized content, leading users to compulsively scroll through their feeds for hours. Many publishers […]
Google News should be the focus of any digital media and content publisher, given the traffic it drives to news sites every month. It’s been some years since Google last provided a news traffic analysis, but in 2020 it said it sent “Google users to news sites 24 billion times” every month. This equates to […]
Since writing about Google News Showcase early last year, I’ve been pondering the difficult position publishers find themselves in concerning Meta and Google. Publishers rely heavily on social media networks and search engines to help them reach new audiences. At the same time, the publishing industry has locked horns with Meta and Google, claiming they […]
Observers love to talk about change. It gives them the chance to flex their analytical muscles and present some “what if” scenarios with a certain degree of risk-free authority. Sure, it can go spectacularly wrong when making short-term predictions. Still, more forward-looking projections are generally treated with more forgiveness, perhaps because the sea of other […]
While there are several approaches to monetizing content, the advertising revenue model is the most popular. Why? It’s the quickest and simplest to implement with the lowest risk. Ad revenue models work independently or as part of a broader monetization strategy, including subscriptions, sponsorships, donations, affiliate marketing and eCommerce. Ads have become such an accepted […]
I’ve found myself wondering what the future of Google SERPs looks like following the rollout of Search Generative Experience (SGE). Despite all the technical and design changes Google has implemented over the last 25 years, the general structure of 10 blue links has remained largely untouched. Can this continue with SGE’s launch? Answering that has […]
Australian industry body the Digital Publishers Alliance (DPA) released its first-ever report last week, shedding some new light on the conversation around trust in the media. I’ve previously shared some thoughts about declining trust in the media, believing that more work must be done to engage audiences before trying to win their trust. The DPA’s […]
I sat down to write this week’s missive intending to delve into the financial challenge of working as a freelance journalist. I’d been mulling over whether full-time freelance journalists were an endangered species, increasingly relying on other income streams to put their kids through school and keep a roof over their heads. It made me […]
The publishing game is far from easy. The sector has long struggled between audience building and monetization; even those at the top still strive to optimize and thrive. Commercial viability isn’t up for negotiation, and even those publishers lucky enough to have the support of a generous patron with deep pockets eventually need to show […]
