What’s Happening:
Morning Brew, a newsletter-first media company that offers young professionals engaging, entertaining business news, built its subscription base from 100,000 to 1.5 million in just 18 months. Tyler Denk, the company’s senior product lead, explained how they did it in an article at Medium.
Why it Matters:
Morning Brew delivers a daily email newsletter geared towards millennials that covers the latest news from Wall Street to Silicon Valley. The impressive and rapid growth of its subscriber list was the result of one of the most powerful referral program tools in email. Their story and strategy could help other digital publishers do the same.
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