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Morning Brew’s powerful growth tool that built 1.5 million subscribers

Fact checked by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

Morning Brews audience growth

Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

What’s Happening:

Morning Brew, a newsletter-first media company that offers young professionals engaging, entertaining business news, built its subscription base from 100,000 to 1.5 million in just 18 months. Tyler Denk, the company’s senior product lead, explained how they did it in an article at Medium.

 

Why it Matters:

Morning Brew delivers a daily email newsletter geared towards millennials that covers the latest news from Wall Street to Silicon Valley. The impressive and rapid growth of its subscriber list was the result of one of the most powerful referral program tools in email. Their story and strategy could help other digital publishers do the same.


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