Content Insights is the company that created the next-generation analytics solution to one of the biggest problems facing the online publishing industry: how to move past single metrics and find a more comprehensive approach to measuring content performance. The goal is to reveal the human behavior behind the stats and data and help media businesses define success patterns they can replicate in the future.
With Content Insights, users are able to see what type of content influences loyal behavior and brings the biggest ROI to their publication. The company has an innovative way of calculating reader loyalty and it has defined the loyal reader as the “habitually highly engaged reader”. This has proven to be statistically accurate, consistent and very valuable for subscription-based businesses.