Pandora’s and Spotify’s online radio revenue pursuit

Online radio companies have increased in popularity over the past several years, corresponding with the increase in radio streaming devices, such as smartphones. According to “The Infinite Dial” report by Edison Research and Triton Digital, the portion of the public listening to online radio continues to grow. As of early 2018, 64% of Americans ages 12 and older had listened to online radio in the past month, while 57% had listened in the past week. This is up slightly from 61% and 53%, respectively, in 2017, continuing online radio’s steady year-over-year growth.

In fact, U.S. radio industry revenues made up slightly less than half of the total revenue earned worldwide from the radio industry.

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