As digital advertising revenue has been decreasing over time, there are many publishers and mar tech providers who are looking at other methods towards diversifying and monetizing reader relationships. Let’s read the latest in media advertising below.
Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results
Facebook’s advertising platform was not built to help social media users understand who was targeting them with messages,
What’s Happening: Adoption of push notifications — clickable website alerts sent by a publisher to its audience —
What’s Happening: Marketing information and guidance company WARC released its Global Ad Trends report in April 2019, which
Online radio companies have increased in popularity over the past several years, corresponding with the increase in radio
The Daily Dot and Thought Catalog — announced the results of their beta test of the first scalable,
Digital Publishers Reap Early Benefits of Outsourcing Revenue Management Intermarkets, the media company connecting advertisers and consumers through
Marketing forums are packed with tips about online video advertising, but some user-provided suggestions are inaccurate or misleading.
It’s no secret that we think building natural relationships with your readers, audience or consumer base is critical
When simple text ads don’t effectively express your marketing messages, you might consider turning to display advertising. Display
Marketers shell out as much as $200,000 for a native ad campaign on a high-tier website – and
We really like social media advertising because it’s easy to integrate into existing content marketing and community-building efforts.
Marketers doled out an estimated $83 million for paid search advertising in 2016 – and experts predict that
The average website converts at the rather unimpressive rate of just 2 percent. For many businesses, this means
Marketers spent more than $7 billion on digital local advertising in 2016, and experts predict that figure will
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