Third-party cookies are on their way out the door. As privacy concerns have mounted, Safari and Firefox have already blocked third-party cookies, and Google Chrome is next in line to eliminate third-party cookies in 2022.
What does the cookieless future mean for digital publishers — and what will replace them?
With these cookies eliminated, websites will no longer be allowed to save consumers’ cookies that contain their personal information. Without that data, how will publishers adapt their marketing model?