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What’s Happening:

The second edition of Advertising Week APAC (#AWAPAC) took place July 29 through August 1, 2019, in Sydney, Australia. The conference is aimed at marketing, advertising, media, technology and design professionals, bringing business and creative perspectives on key business trends and issues that shape today’s global industry, along with networking and socializing.

Why it Matters:

With more than 75 seminars and workshops, the content at #AWAPAC goes deep into topics, trends and of-the-moment issues that are critical to the Advertising Week audience. This year’s seminars covered the topics of: Storytelling, Data, Innovation, Content, Brand Purpose and Media & Entertainment. The AWLearn Workshop Stage also offered an intimate learning experience, including interaction with the speakers for key insights into creativity, technology and culture that attendees could take back to their workplaces.

Digging Deeper:


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what makes up high-quality content and how to measure content effectiveness

February office hours will cover everything content-related for digital publishers. We will discuss how to produce high-quality content, what users see as high-quality content, how to consistently track your content’s performance, and more.

jeff coyle

Jeff Coyle | Co-founder, Chief Strategy Officer | MarketMuse

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Vahe Arabian | Founder | SODP

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