fbpx

    Ad-Spending Growth to Slow Significantly in 2017

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    Ad spend growth

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and...Read more

    Ad spending growth is poised for a significant slowdown in 2017, due to economic and political uncertainty, according to the latest forecast from Magna Global.

    The global ad business will see a slowdown to 3.6% spending growth next year, down from the 5.7% growth clip projected for 2016, when spending is expected to total $493 billion, Magna said. The 2017 forecast is an improvement over a June estimate that 2017 spending would grow 3.1%.

    Magna  as of yesterday has updated their forecast to include all these statistics across all key digital ad channels and markets. Unfortunately, no effects on earned media, in-store marketing, direct mail and promotional spending statistics have been included in the report, despite fueling digital ad spend.

    Overall it is worth noting that the effect of cyclical events can impact the overall increase in media spend, even across traditional media like TV and print, due to wide mass media reach and social coverage it can deliver.

    Stay up to date on the latest news, trends, and best practices in digital publishing.

    Other such reports are available through Magna’s Atlas platform.

    Source:editorandpublisher.com

    laptop-with-rocket-launch-cartoon-icon-illustratio

    PUBLISHER SEO COURSE

    Learn proven strategies to maximize traffic to your digital publication by leveraging tried and tested technical and content SEO strategies.

    GET THE INSIDE SCOOP ON PROVEN STRATEGIES FOR DIGITAL PUBLISHERS

    Related posts

    Receive timely analysis of news and developments in the digital publishing space directly in your mailbox.

    online course

    Publisher SEO

    Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.

    online course

    Publisher SEO

    Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.