As digital advertising revenue has been decreasing over time, there are many publishers and mar tech providers who are looking at other methods towards diversifying and monetizing reader relationships. Let’s read the latest in media advertising below.
Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens,
Google Ads (formerly Google AdWords) is one of the most popular and largest online advertising platforms (next to
Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising
The publishing industry, with the entry into the digital world, adapted the whole of the online heritage. It
Marketers are busy people. Especially in the era of social media, you are on a 24/7 call to
Third-party cookies are on their way out the door. As privacy concerns have mounted, Safari and Firefox have
Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into
Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP),
Do you know that customers don’t hate ads? They hate low-quality, disruptive sales pitches. But if they see
We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is
Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase
What’s Happening: The second edition of Advertising Week APAC (#AWAPAC) took place July 29 through August 1, 2019,
What’s Happening: The June/July 2019 issue of Global Ad Trends from WARC Data reveals recent developments in social
Archant, one of the UK’s largest publishers reaching 12 million digital readers every month, has reaped the benefits
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PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH
Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.
Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.
Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.
Yvette Dimiri, Head of Growth, Stears
