What Is an Ad Exchange?
Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are
As digital advertising revenue has been decreasing over time, there are many publishers and mar tech providers who are looking at other methods towards diversifying and monetizing reader relationships. Let’s read the latest in media advertising below.
Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are
While publishers have a number of options when it comes to monetizing their content, the most popular remains via advertising.
Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced
Google Ads (formerly Google AdWords) is one of the most popular and largest online advertising platforms (next to Facebook Ads).
Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45%
The publishing industry, with the entry into the digital world, adapted the whole of the online heritage. It means that
Marketers are busy people. Especially in the era of social media, you are on a 24/7 call to market products
Third-party cookies are on their way out the door. As privacy concerns have mounted, Safari and Firefox have already blocked
Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising,
Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading
Do you know that customers don’t hate ads? They hate low-quality, disruptive sales pitches. But if they see a clever
We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since
Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and
What’s Happening: The second edition of Advertising Week APAC (#AWAPAC) took place July 29 through August 1, 2019, in Sydney,
What’s Happening: The June/July 2019 issue of Global Ad Trends from WARC Data reveals recent developments in social media, primarily
Archant, one of the UK’s largest publishers reaching 12 million digital readers every month, has reaped the benefits of tapping
Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a
Facebook’s advertising platform was not built to help social media users understand who was targeting them with messages, or why.
What’s Happening: Adoption of push notifications — clickable website alerts sent by a publisher to its audience — to engage
What’s Happening: Marketing information and guidance company WARC released its Global Ad Trends report in April 2019, which focused on
Online radio companies have increased in popularity over the past several years, corresponding with the increase in radio streaming devices,
The Daily Dot and Thought Catalog — announced the results of their beta test of the first scalable, programmatic branded
Digital Publishers Reap Early Benefits of Outsourcing Revenue Management Intermarkets, the media company connecting advertisers and consumers through its portfolio
Marketing forums are packed with tips about online video advertising, but some user-provided suggestions are inaccurate or misleading. Our detailed
It’s no secret that we think building natural relationships with your readers, audience or consumer base is critical to digital
When simple text ads don’t effectively express your marketing messages, you might consider turning to display advertising. Display advertising lets
Marketers shell out as much as $200,000 for a native ad campaign on a high-tier website – and there’s a
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PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH
Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.
Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.
Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.
Yvette Dimiri, Head of Growth, Stears