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Storytelling 101

What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the plot,

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News App Marketing Trends 2021

The world of mobile marketing has changed significantly since the beginning of 2020. First, it was COVID-19, then the IDFA depreciation that turned marketers’ plans

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What Do NFT’s Mean For Publishers?

The latest technology and cryptocurrency buzz is NFTs, or “non-fungible token.” Non-fungible means that it is not able to be traded or replaced with something

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1.8 Editorial tracker

Overview Whether you are looking to build a content calendar from scratch or need ways to make your current tracking process more sophisticated and scalable

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2021 Adtech Predictions

Ad tech market researchers recently revised the expected ad spent figures down to $738 billion. Although the industry has continued to reach new lengths during

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