Clubhouse is one of the most talked-about innovations in social media and has received a lot of hype. What exactly is it, how has it
Online magazines have become an inseparable element of the publishing world and their growth is particularly noticeable today. The reason for this situation is technological
What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the plot,
Lotame Launches Cartographer, New ID Solution to Power People-Based Marketing and Privacy Compliance for Global Brands and Publishers
The powerful new ID solution is a ‘graph of graphs’ grounded in partnership and privacy, creating a panoramic view of consumers regardless of browser Lotame,
Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are
Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group Research
Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Collaborative Data Solutions: Data and
For two-thirds of people around the world, video is the number-one source of information — and more than 75% of all video viewing is done
Governments and observers across the world have repeatedly raised concerns about the monopoly power of Big Tech companies and the role the companies play in
In denying news content to its Australian users, Facebook is arguably overplaying its hand, behaving as a big company that thinks it can intimidate governments.
Over the last several months, we’ve seen major acquisitions in the newsletter space such as Business Insider buying Morning Brew and Twitter picking up Revue.
Everyone says it’s important to align your marketing campaigns with your buyer’s journey. But what does it mean? The buyer’s journey is the process your