Google is continuing to push the boundaries of personalisation, virtual reality and live events, with the release of YouTube’s VR app and it’s Daydream View headset.
The requirements for the Daydream View headset will only work on a compatible Android phone, ased on the Android 7.1 Nougat update.
Google’s VR headset that costs $79 in the US ($99 in Canada, £69 in the UK, €69 in Germany, and $119 in Australia) and will eventually be rolled out across internationally.
A number of publishers have invested and gotten excited about VR in the past, but many were also very excited about digital stand editions, and we all know that didn’t last long.
There is always the issue with monetisation across new digital platforms, and how to engage with audiences, however what this can offer is the opportunity to combine multiple platforms (being search, partnerships, video/audio and social content) in order to truly develop a converged solution for digital publishers.
More statistics will be provided as further developments in product adoption take place.