The media and publishing industry traditionally collects and generates vast amounts of data. All this data offers the possibility for the media and publishing industry to reinvent themselves and repackage content in a way which is better tailored . Big Data offers ample new possibilities for this industry and slowly but surely, increasing examples are being published.
Here is a basic curated infographic from the State of Digital Publishing team around how big data has impacted the digital publishing industry to date. Keep in mind the opportunities are endless.