How Big Data Has Impacted Digital Publishing

The media and publishing industry traditionally collects and generates vast amounts of data. All this data offers the possibility for the media and publishing industry to reinvent themselves and repackage content in a way which is better tailored . Big Data offers ample new possibilities for this industry and slowly but surely, increasing examples are being published.

Here is a basic curated infographic from the State of Digital Publishing team around how big data has impacted the digital publishing industry to date. Keep in mind the opportunities are endless.


Founder and Editor in Chief of State of Digital Publishing and Seek An Audience. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and the latest trends for all to benefit.

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