Earned Media

Earned media can help bring you the attention and authority that your company or site is looking to build, as a result of the promotional efforts undertaken to provide value to your audience. Let earned media be the online word of mouth that drives traffic, brand sentiment and engagement; through SODP’s tips, strategies, tools and various approaches combining link earning (SEO), public relations (PR), content strategy, social media and more.

Understand your strengths and leverage the assets you have to carve your niche and earn the permission to build your legitimate audience.


Content Syndication Process

Many blog owners think that regularly publishing content (even if it is optimised for  SEO standards) will result in having a magically transformed website audience that will love and cherish your work for years to come. I’m sorry, but you have the wrong expectations if you think this is the case. There was a recent White Board Friday post…

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State of Digital Publishing - Copyright 2017