Digital Analytics

Your job is to provide insightful and holistic approaches/solutions towards achieving certain digital marketing outcomes. Digital analytics brings to life the consumer journey of your audience and the pain points or positive experiences that they might be experiencing whilst on your owned media platform.

Segmentation, funnel analysis, cohort analysis, convergence analytics, campaign measurement setup, troubleshooting and more; unlock of the potential of your visitor through digital analytics tips, case studies and frameworks for measuring , optimising and nurture your existing digital publishing campaigns.


How to gain audience development insights

There are ever increasing tools and sophisticated methods that are helping  people/agencies better understand their  own/clients website audience, however decisions are still being made based on individual interpretation, instead of gaining enough context from data in order to take action on insights. To avoid this filtered process, one should take a pillared approach to ensure the right…

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State of Digital Publishing - Copyright 2017