Audience Development

Audience development is targeting a specific online audience at scale (using specific strategies), towards a specific object/asset, with the long term outcome of developing repeat (loyal) monetised visitor relationships.

Your audience development efforts define the type of visitors that you drive to your site, via search, social, earned media (referral traffic) and existing brand loyalists. Understand the bigger picture of audience develop for leveraging the above channels to digital properties, in order to build traffic –driven partnerships and social media/seo initiatives for attracting, retaining and monetising reader relationships.

SODP’s strategies, advice and tips on Audience Development.


Audience Building: How will digital publishers fare in 2017?

It’s trying times for the digital publishing industry, friends. As we discover more about hidden treasures that the Internet has stowed away for us to utilise, it’s becoming increasingly difficult for publications to garner and maintain a secure and stable income source. While most publications, historically speaking, have secured their revenue through advertising, digital publications…

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State of Digital Publishing - Copyright 2017