Ad-Spending Growth to Slow Significantly in 2017

Ad spending growth is poised for a significant slowdown in 2017, due to economic and political uncertainty, according to the latest forecast from Magna Global.

The global ad business will see a slowdown to 3.6% spending growth next year, down from the 5.7% growth clip projected for 2016, when spending is expected to total $493 billion, Magna said. The 2017 forecast is an improvement over a June estimate that 2017 spending would grow 3.1%.

Magna  as of yesterday has updated their forecast to include all these statistics across all key digital ad channels and markets. Unfortunately, no effects on earned media, in-store marketing, direct mail and promotional spending statistics have been included in the report, despite fueling digital ad spend.

Overall it is worth noting that the effect of cyclical events can impact the overall increase in media spend, even across traditional media like TV and print, due to wide mass media reach and social coverage it can deliver.

Other such reports are available through Magna’s Atlas platform.

Founder and Editor in Chief of State of Digital Publishing and Seek An Audience. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and the latest trends for all to benefit.

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